Singaporean billionaire Peter Lim, the owner of Spanish club Valencia, has expanded into sports marketing by acquiring the image rights for football superstar Cristiano Ronaldo, it was announced Monday.The six-year deal was announced on Monday afternoon.
The image rights for the three-time Fifa World Player of the Year (2008, 2013, 2014) will be managed by Mint Media, a Hong Kong-based company owned by Lim.
The 30-year-old Real Madrid forward is estimated by Forbes to earn US$27mil (RM102mil) annually from endorsements from brands like Nike, Herbalife, Clear Shampoo and Castrol.
Ronaldo is heavily into social media with more than 36 million followers on Twitter and 103 million fans on Facebook.
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