Media planning agency 'Top of Mind' beat Grameenphone in the final tender with a bid of 414.1 million
taka to earn the sponsorship right for two years, sold it to Robi Axiata Ltd that will sponsor the team for the first time,
announced Bangladesh Cricket Board (BCB) marketing committee chief Kazi Inam Ahmed
on Thursday.
The BCB ended the contract with the Aamby Valley (Mauritius) Limited, an affiliate
of India’s Sahara Group, 15 months before the term was to end.
Indian firm Sahara had outbid Grameenphone, who had sponsored the Bangladesh
team for eight years, to sponsor the team with a $14 million four-year deal.
BCB ended the contract with the Aamby Valley (Mauritius) Ltd, an affiliate of
Sahara Group, 15 months before the term was to end.
Source: BCB - Bangladesh Cricket Board
Source: BCB - Bangladesh Cricket Board
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